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Brooklinen’s annual Independence Day sale is back, and this year it’s especially exciting. For the general public, everything is 20 percent off (both online and in-store), and bundles are up to 50 percent off. But Brooklinen is giving Strategist readers 25 percent off everything with the code STRAT25. The discount applies to sale items, too, meaning some items are as much as 55 percent off. Here at the Strategist, we’ve tried tons of Brooklinen products — and named many of them among the best items in their category — so we know what’s truly worth it. Below, I’ve rounded up the best deals on Strategist-vetted items, including our bedding expert’s favorite duvet cover and our best-in-class sateen sheets. The deals are live through July 6, but things might sell out (especially already-on-sale items), so I wouldn’t wait too long to check out.
If you want to stay on top of all the sales worth shopping, make sure to subscribe to the Strategist Sales Alert newsletter to receive each day’s best deals in your inbox.
Updated on July 4, 2025
Noted that sizing is limited with the Kule slippers. Stock checked (and price-checked) all the deals featured.
Bedding
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Brooklinen’s down pillow comes in three different firmness options — plush, mid-plush, and firm — and, therefore, caters to all kinds of sleepers. Our sleep writer, Amelia Jerden, personally recommends the mid-plush model. “If you love plush and squishy hotel pillows but wish they had a smidge more neck support, the Brooklinen Down could be a match for you,” she says.
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If you were on social media at all last year, you probably saw Brooklinen’s Marlow pillow. Its nifty zippers piqued many people’s interest upon debuting. Rather than removing or adding filling, the pillow uses compression to alter its firmness. Jerden and her editor, Jen Trolio, both tested the Marlow and found the adjustment system to be super simple — so much so they named it the best affordable adjustable pillow. Now, it’s even more affordable at just $37.
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It’s always a good idea to grab luxury items for less. If you adore “extremely cozy” bedding, stock up on these cashmere-blend pillowcases. Our writer Dominique Pariso says that, although they’re technically only five percent cashmere, they are still incredibly soft. And now a set of two is $20 off, making each just about $30.
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Our home writer Lauren Ro has owned these silky sateen sheets for the past four years and says they “only get better with time.” They’re on sale in all 20 (!) colors.
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If you prefer breezier, lightweight sheets, then go for Brooklinen’s linen set. Ro says they’re gauzier than your average set and perfect for anyone “chasing that summer feeling from their bedding.”
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Brooklinen’s down comforter is the best affordable option and the best cooling comforter, according to Ro and three of her go-to bedding experts. It comes in three weights — all-season, lightweight, and ultra-warm — and while the all-season is Ro’s top pick, she suggests going with lightweight if you run particularly hot at night. Courtney Laine, owner of Victorian bed-and-breakfast Batterby House and Cottage in Hudson, says it delivers a cloudlike experience without the usual premium price.
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Unsurprisingly, Brooklinen also makes our favorite duvet cover. It’s made of 270 threads, long-staple cotton, and leaves you with a cooling feel.
Bath
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Brooklinen doesn’t just make some of our favorite bedding; it also makes our favorite plush bath towels. They’re sumptuously thick and absorbent, for those who love a hefty towel. For the best bang for your buck, I’d go with the bundle, which includes two bath towels and two hand towels and is currently 25 percent off. But if you only need bath towels, a set of those is 20 percent off right now, too.
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Kule decorated many of our favorite Brooklinen buys with its iconic stripes last year. And FYI, the entire collection is currently on last call at up to 55 percent off, so snag some pieces while you can. (These are just $21.50 apiece now!)
Loungewear
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Our fashion writer Ambar Pardilla swears by this classic, cozy bathrobe. “It has a just-right thickness that’s coddling and not at all stifling,” she says. “It’s exceptionally fluffy and absorbs water well.” She’s already convinced two co-workers to secure one for themselves. Perhaps you should, too.
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Another Brooklinen x Kule collab item on major deal: These comfy terry-cloth slippers. You still have a shot at nabbing a pair in either of the two colorways – although sizing is limited. Thirty-six dollars is a good deal on any slippers, and a great deal on these very cute ones.
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Why not treat yourself to a luxe eye mask (our favorite affordable silk sleep mask) while it’s a rare 25 percent off?
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
