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Amazon Prime Day will run for a full four days this year, from Tuesday, July 8, at 3 a.m. ET to Saturday, July 12, at 2:59 a.m. ET. But there are already plenty of early Prime Day deals to consider. Tariffs have hit the baby-gear and toy industries particularly hard, raising prices on everything from strollers and baby monitors to the new toys that kids are clamoring for. So to help you make every dollar count, I’ve rounded up the best early Prime Day baby and kids deals I’ve found so far on products that are discounted by at least 20 percent. There’s a nice mix of products for new moms and children of all ages, many of which are things that I use with my own son daily or that have been recommended to me by fellow Strategist parents or another trusted source. I’ll be keeping my eye out for more worthwhile deals and updating the list below, so check back often for new stuff — and to make sure you don’t miss anything, sign up the Strategist Sales Alert newsletter as well as our regular email newsletter for exclusives.
Updated on July 4, 2025
Magnatiles are now 40 percent off. Stock checked (and price-checked) all the deals featured.
Deals I personally think are the best
I spend a lot of time testing toys and baby gear with my 2.5-year-old son as my assistant. Based on that experience and the conversations I’ve had with thoughtful parents to kids of all ages, there are three early Prime Day deals I wouldn’t sleep on: the Joolz AER+ is one of my favorite strollers because of its smooth push, light weight, and impressively easy and compact fold; Magna-Tiles are wonderful but expensive open-ended building toys that don’t go on sale all that often; and Melissa & Doug’s pretend-play cleaning set is a classic that all toddlers love, and it’s currently 44 percent off.
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Moms and babies
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I used this travel version of our favorite Wi-Fi baby monitor last summer while visiting my parents in Connecticut and then packed it with me on the ferry for a visit to my in-laws on Long Island. The monitor fits neatly inside the included case plus you get a three-in-one sound machine, night light, and audio monitor as part of the bundle.
Read more: The Very Best Baby Monitors
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When babies are small, you can never have too many washcloths. These particular ones are soft but durable and come recommended by the founder of Solid Starts.
Read more: What the Solid Starts Founder Recommends for Baby-Led Weaning
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For toddlers, I prefer this compact travel stroller to pretty much all others, and it’s $100 off right now.
Read more: The Very Best Strollers
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In addition to the Joolz AER+, I tested and loved Ergobaby’s compact Metro+ stroller. It has one of the cushiest seats on the market and an adjustable handlebar, which is rare for a travel stroller.
Read more: The Very Best Strollers
2- and 3-year-olds
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If you have a kid who loves smoothies but can’t drink them without spilling, you need this spray. I am on my third bottle and have started bringing it with me whenever we go out to eat.
Read more: The Best Stain Removers, According to an Obsessive Laundry Professional
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Native Shoes are a toddler summer essential. They go on easily, can be put in the dishwasher or hosed off, and have a flatter, more stable base than other water-friendly shoes like Crocs.
Read more: The Best Sneakers for Kids, According to Cool Parents and Sneaker People
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Lots of toddlers are obsessed with sweeping and mopping because they love to mimic the grown-ups around them. Give them the tools they need with this cleaning set that we have recommended for years — now almost half-off.
Read more: The Strategist Toy Store
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Here’s a great deal on a gift for parents and kids: a Step2 wagon with convenient latching side-door seats for two, cup holders, and under-seat storage for snacks.
4- and 5-year-olds
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Melissa & Doug always comes through with great deals on Prime Day. In addition to the cleaning tools above, I’m eyeing this sandwich set that’s packed with pretend slices of meat and cheese, lettuce and tomato, and everything else they need to run their own deli counter.
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My son loves combining the themed Magna-Tiles with the rest of his basic building pieces. This dino set is particularly fun because of the five dinosaurs, buildable trees, and extra-large patterned pieces.
Read more: The Expensive Toys That Are Actually Worth Buying
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This farm-stand play set from Schleich would make a good gift for horse kids.
6- and 7-year-olds
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A very good deal on a customizable dog house with a surprise puppy inside.
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Snap Circuits is a classic STEM toy that is often recommended for grade-school kids and older. This set has directions for hundreds of projects kids can build, including a home-run derby game and a spinning LED message board.
Read more: The 33 Best STEM Toys for Kids, According to Experts
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An excellent indoor activity for days when the heat and humidity is too much.
8 years old and up
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This Hydro Flask is 40 percent off and a good summer refresh for the tween who’s begging for a new water bottle.
Read more: I Spent Months Testing Water Bottles to Find the Best Ones
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This marble run comes with 60 different puzzlelike challenge cards that help kids develop spatial reasoning and problem-solving skills.
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LEGO’s three-in-one sets are beloved among Strategist parents because they offer multiple builds in one not-too-expensive box. With this one, kids can make a typewriter with flowers, a flowerpot with a pen and notebook, or a keytar musical instrument to display.
Read more: The Only Gift Guide for a 9-Year-Old You’ll Ever Need
More Prime Day Deals
- The Prime Day Vacuum Sales Have Begun
- The 39 Early Prime Day Deals Worth Your Time (So Far)
- Save These Prime Day Deals Now, Shop Them Later
- How to Shop Prime Day 2025, According to Our Deals Editor
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
