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Prime Day is nigh: The sales-a-palooza will take place next week, from Tuesday, July 8 at 3 a.m. ET to Saturday, July 12 at 2:59 a.m. ET. (You can read my explainer on the sale here.) That’s double the length of last year’s sale. And in keeping with the “more the merrier” theme, Amazon started dropping early deals last week.
Amazon is flagging items in its deals section as a “limited time deal” or “with Prime.” Since everything under these labels could be considered an early Prime Day deal, I have stuck mostly to Strategist-approved items that are marked down to extra-good prices. So far, it’s mostly tech (especially Amazon-brand tech), but I found a few expert-approved pillows and well-priced summer essentials in the mix.
Updated on July 4, 2025
We added the Amazon Fire TV 55” 4-Series 4K UHD Smart TV to replace the sold out Amazon Fire TV 50” Omni. We also made sure all our other early-bird picks are still in stock and, most importantly, still on sale.
Early Prime Day fashion deals
Amazon-brand apparel, like The Drop, is where you’ll find the most deals. Those items can be hit-or-miss, but I found a few gems in the mix.
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More good fashion deals
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Early Prime Day beauty and wellness deals
Not too many deals here because Amazon always waits until day one of Prime Day to release a tsunami of discounted skin-care, hair-care, and makeup products. But you can get a few oral-care items on sale right now.
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Our No. 1 teeth-whitening strips always go on sale for $30 during Prime Day, so you don’t have to wait until next week for a better discount. Get those pearly whites now!
Read more: Best Teeth-Whitening Products
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Steve-O’s favorite water flosser is $46 — it’s cordless! — and I don’t foresee it getting cheaper during actual Prime Day.
Read more: Steve-O’s Favorite Things
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This styling system is Shark’s answer to the Dyson Airwrap. It uses the same high-speed airflow technology and temperature regulation to minimize heat damage, but it clocks in at less than half the price — and now it’s even cheaper.
Read more: Best Curling Irons
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More good beauty and wellness deals
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Early Prime Day home deals
So far, I’ve spotted mostly tech-ish products like vacuums and air purifiers. But there are a few good deals on memory-foam pillows and a Coleman camping chair, too.
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This handheld dustbuster is particularly good for quick, small cleanups in your home or car. It has an extendable neck that makes it easier to reach small spaces, too.
Read more: Best Vacuums for Pet Hair
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Two expert-approved Tempur-Pedic pillows are on sale right now. The Tempur-Cloud is our best overall memory-foam pillow thanks to its versatility (“It’s surprisingly comfortable whether you’re sleeping on your back, side, or stomach,” sleep writer Amelia Jerden says) and dense contouring foam that provides neck support and cushioning. It’s close to its lowest price ever today at just $50. But for even more versatility, the Symphony memory-foam pillow has one flat side and one arched side that you can flip over for more or less neck support. It’s over $40 off right now.
Read more: Best Memory-Foam Pillows
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Jackery makes some of the best portable power stations — good for charging and power on the go, like when camping, but also for electrical outages (such as, say, during a heat wave). One of its cheapest options, the 240 v2, can charge your phone, laptop, or speaker from five different ports, including AC and USB, and it’s $60 off. But for even more power (and a much bigger discount), the 2000 v2 can power home appliances like a coffee maker or even a refrigerator thanks to a 2,000-watt output — and it’s $600 off, a discount of 40 percent.
Read more: Best Survival Tools
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Also good in a heat wave: a beach chair. We spotted this one from heritage outdoor brand Coleman for just $32. It’s got a drink holder, a back pocket for storage, and it packs up into a small sling bag for easy carrying (it weight just over five pounds).
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More good home deals
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Early Prime Day travel deals
So far, I’ve spotted a handful of travel accoutrements and a few backpacks on sale.
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For summer travel ahead, a set of no-nonsense packing cubes, recommended by Jewels Rhode of Travel With Jewels, that comes with multiple sizes for trips of any length.
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Our best travel backpack with lumbar support is 25 percent off. “Osprey’s packs are good because they have a lot of padding, they’re really thick, and they’re also adjustable,” says backpack reviewer Geoff Grisdale. “So if it doesn’t fit you right out of the box, you can move things around.”
Read more: Best Carry-on Backpacks
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More good travel deals
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Early Prime Day tech deals
No surprises here: A lot of the early deals are on Amazon’s own tech devices.
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This smart plug that’ll turn any outlet into a voice-controlled one is always a best seller with Strategist readers. I’ve never seen it go below $13 (its current price), so you can safely buy this now.
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The Fire TVs are a good bet since they don’t often go on sale outside of Prime Day or Black Friday.
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Home-security gear isn’t cheap, but bundles help. Right now, you can get a whopping 62 percent off a three-pack of Blink’s outdoor cameras, which have motion detection, two-way audio, and up to two years of battery life.
Read more: Best Home-Security Cameras
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More good tech deals
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What I predict will be on sale for Prime Day
We’ve rounded up nearly 100 things we anticipate will be on sale for Prime Day, based on deals from Prime Days past (and now you can save them to your account for easier shopping on Prime Day itself!). But a sampling of my top picks is below. It’s a good bet that most of the beauty and wellness products we featured last year will be on sale again. It’s also a good time to bookmark big-ticket items, like air purifiers and Vitamixes, as well as daily essentials like teeth whiteners and toothpaste. And the noise-canceling headphones I’ve had for years were under $200 for the first time last year — here’s hoping that’s the case again.
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More From The Strategist
- The Strategist Summer 100
- I Asked Dozens of Tasteful People About Their Favorite Sandals
- Everything We’ve Written About That’s on Sale at Nordstrom Right Now
- I’ve Told Everyone About This Perfect One-Piece (a Chic Mom Told Me About)
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
